Types of processed data:
– Inventory data (eg, names, addresses).
– contact information (e.g., email, phone numbers).
– usage data (e.g., websites visited, interest in content, access times).
– Meta / communication data (e.g., device information, IP addresses).
Affected Person Categories
Visitors and Users of the Online Offering (In the following, we collectively refer to the Affected Persons as “Users”)
Purpose of Processing
– Providing the online offering, its features and content.
– Answering contact requests and communicating with users.
– Safety measures
“Personal Information” is any information that identifies itself to an identified person or identifiable natural person (hereinafter referred to as “affected person”); a natural person is considered as identifiable, which can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, to an identification number, to location data, to an online identifier (eg cookie) or to one or more special features, are the expression of the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person
“Processing” means any process performed with or without the aid of automated procedures or any such process associated with personal data. The term covers a wide range and covers practically every handling of data.
“Pseudonymisation” means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without additional information being provided, provided that such additional information is kept separate and subject to technical and organizational measures to ensure that the personal data not assigned to an identified or identifiable natural person.
“Profiling” means any kind of automated processing of personal data which involves the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular aspects relating to job performance, economic situation, health, personal To analyze or predict preferences, interests, reliability, behavior, location, or location of this natural person.
“Responsible” means the natural or legal person, public authority, agency or other body that alone or together with others decides on the purposes and means of processing personal data
‘Processor’ means a natural or legal person, public authority, body or body that processes personal data on behalf of the controller.
Relevant legal basis
In accordance with Art. 13 GDPR, we inform you about the legal basis of our data processing. Unless the legal basis in the data protection declaration is mentioned, the following applies: The legal basis for obtaining consent is Article 6 (1) lit. a and Art. 7 DSGVO, the legal basis for the processing for the performance of our services and the execution of contractual measures as well as the response to inquiries is Art. 6 (1) lit. b DSGVO, the legal basis for processing in order to fulfill our legal obligations is Art. 6 (1) lit. c DSGVO, and the legal basis for processing in order to safeguard our legitimate interests is Article 6 (1) lit. f DSGVO. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d DSGVO as legal basis.
In accordance with Art. 32 GDPR, we take into account the state of the art, the implementation costs and the type the scope, circumstances and purposes of the processing and the different likelihood and severity of the risk to the rights and freedoms of natural persons; appropriate technical and organizational measures to ensure a level of protection commensurate with the risk
Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as their access, input, disclosure, availability and separation. We have also set up procedures to ensure the enjoyment of data subject rights, data deletion and data vulnerability. Furthermore, we consider the protection of personal data already in the development or selection of hardware, software and procedures, according to the principle of data protection through technology design and privacy-friendly default settings (Article 25 DSGVO)
Collaboration with contract processors and third parties
If, in the course of our processing, we disclose data to other persons and companies (contract processors or third parties) to them transmit or otherwise grant access to the data, this is only on the basis of a legal permission (eg, if a transmission of the data to third parties, such as to payment service providers, in accordance with Art. 6 para. 1 lit. b DSGVO required to fulfill the contract), You have consented to a legal obligation or on the basis of our legitimate interests (eg the use of agents, web hosts, etc.).
Insofar as we commission third parties to process data on the basis of a so-called “data processing contract”, this is done on the basis of Art. 28 GDPR.
Transfers to Third Countries
If we process data in a third country (ie outside the European Union (EU) or the European Economic Area (EEA)) or if this is done in the context of the use of third party services or disclosure, or transmission of data to third parties this only if it is to fulfill our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only in the presence of the special conditions of Art. 44 et seq. DSGVO. That the processing is e.g. on the basis of specific guarantees, such as the officially recognized level of data protection (eg for the USA through the Privacy Shield) or compliance with officially recognized special contractual obligations (so – called “standard contractual clauses”).
Rights of Data Subjects
- You have the right to ask for confirmation as to whether such data is being processed and for information about such data and for further information and copying of the data accordingly Art. 15 GDPR.
- You have accordingly. Art. 16 DSGVO the right to demand the completion of the data concerning you or the correction of the incorrect data concerning you.
- In accordance with Art. 17 GDPR, they have the right to demand that the relevant data be deleted without delay, or alternatively to demand a restriction of the processing of data in accordance with Art. 18 GDPR
- You have the right to demand that the data relating to you, which you have provided to us, be obtained in accordance with Art. 20 GDPR and request their transmission to other persons responsible.
- You have gem. Art. 77 DSGVO the right to file a complaint with the competent supervisory authority.
Right of Withdrawal
You have the right to withdraw consent in accordance with Art. Revoke Article 7 (3) of the GDPR with effect for the future
Right to object
You may, in accordance with the provisions of the Art. 21 DSGVO contradict at any time. The objection may in particular be made against processing for direct marketing purposes.
Cookies and right of objection for direct mail
“Cookies” are small files, which are stored on users’ computers. Different information can be stored within the cookies. A cookie is primarily used to store the information about a user (or the device on which the cookie is stored) during or after his visit to an online offer. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online service and closes his browser. In such a cookie, e.g. the contents of a shopping cart in an online shop or a login status are saved. The term “permanent” or “persistent” refers to cookies that remain stored even after the browser has been closed. Thus, e.g. the login status will be saved if users visit it after several days. Likewise, in such a cookie the interests of the users can be stored, which are used for range measurement or marketing purposes. A “third-party cookie” refers to cookies offered by providers other than the person responsible for the online offer (otherwise, if only its cookies are called “first-party cookies”)
You can revoke the cookies set on your system by clicking the following button: Cookie-Einstellung verändern
Deletion of data
We delete the requests, if they are no longer required. We check the necessity every two years; Furthermore, the legal archiving obligations apply.
Hosting and E-Mail-Dispatch,
The hosting services we use are designed to provide the following services: infrastructure and platform services, computing capacity, storage and database services, e-mail delivery, security services, and technical maintenance services we use for the purpose of operating this online offer.
Here we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer acc. Art. 6 para. 1 lit. f DSGVO i.V.m. Art. 28 GDPR (conclusion of contract processing contract)
Collection of access data and log files
We, or our hosting provider, collects on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. DSGVO Data on every access to the server on which this service is located (so-called server log files). The access data includes name of the retrieved web page, file, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider .
Logfile information is stored for security purposes (for example, to investigate abusive or fraudulent activities) for a maximum of 7 days and then deleted. Data whose further storage is required for evidence purposes are excluded from the deletion until the final clarification of the respective incident.
Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation ( https: / /www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active code).
Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services related to the use of this online offer and the internet usage. In this case, pseudonymous usage profiles of the users can be created from the processed data.
We only use Google Analytics with activated IP anonymization. This means that the IP address of the users will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.
The IP address submitted by the user’s browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection by Google of the data generated by the cookie and related to their use of the online offer as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
For more information about Google’s data usage, hiring and opt-out options, please visit Google’s websites: https: // www .google.com/intl/en/policy/privacy/partners (“Google Data Usage When You Use Our Partners Sites or Apps”), http://www.google.com/policies/technologies/ads (” Use of data for promotional purposes “), http://www.google.com/settings/ads (“Manage information Google uses to show you ads”).
Furthermore, it is possible to set a cookie with the following link on your PC, which prevents the transfer of data to Google Analytics: Click here to opt-out. If you delete all cookies ( eg when closing your browser), you must click this link again.
On the basis of our legitimate interests (ie interest in the analysis and optimization of our online offer within the meaning of Art. 6 (1) lit. GDPR) we use the marketing and remarketing Google LLC Services, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, (“Google”).
Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation
( https: / /www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
As part of the use of Google AdWords, we receive our own “conversion cookie”. Cookies can not be tracked through other AdWords advertisers’ websites. The information we collect from the cookie helps Google to create an overview for us as AdWords advertisers: we’ll track the total number of users who clicked on our ad and were redirected to the web site. However, we do not receive any information that personally identifies users.
If you wish to opt-out of interest-based advertising through Google Marketing Services, you may take advantage of Google’s recruitment and opt-out options: http://www.google.com/ads/preferences.
Social media online presence
We maintain online presence on Facebook Twitter and Instagram to communicate with guests, visitors and users active there and to inform them about our services. When calling the respective networks and platforms, the terms and conditions and the data processing guidelines apply to their respective operators.